Dave Hall Consulting logo

marketing

DrupalSouth Diversity Scholarship Winner Announced

A few weeks ago we announced our diversity scholarship for DrupalSouth. Before announcing the winner I want to talk a bit about our experience doing this for the first time.

DrupalSouth is the largest Drupal event held in Oceania every year. It provides a great marketing opportunity for businesses wanting to promote their products and services to the Drupal community. Dave Hall Consulting planned to sponsor DrupalSouth to promote our new training business - Getting It Live training. By the time we got organised all of the (affordable) sponsorship opportunities had gone. After considering various opportunities around the event we felt the best way of investing a similar amount of money and giving something back to the community was through a diversity scholarship

The community provided positive feedback about the initiative. However despite the enthusiasm and working our networks to get a range of applicants, we only ended up with 7 applicants. They were all guys. One applicant was from Australia, the rest were from overseas. About half the applicants dropped out when contacted to confirm that they could cover their own travel and visa expenses.

We are likely to offer other scholarships in the future. We will start earlier and explore other channels for promoting the program.

The scholarship has been awarded to Yogesh Ingale, from Mumbai, India. Over the last 3 years Yogesh has been employed by Tata Consultancy Services’ digital operations team as a DevOps Engineer. During this time he has worked with Drupal, Cloud Computing, Python and Web Technologies. Yogesh is interested in automating processes. When he’s not working, Yogesh likes to travel, automate things and write blog posts. Disclaimer: I know Yogesh through my work with one of my clients. Some times the Drupal community feels pretty small.

Congratulations Yogesh! I am looking forward to seeing you in Hobart.

If you want to meet Yogesh before DrupalSouth, we still have some seats available for our 73780151419">2 day git training course that’s running on 25-26 November. If you won’t be in Hobart, contact us to discuss your training needs.

Ads don't Belong on your Business Site

Back in the late 90s there was a range of free website hosting options - geocities, angelfire and tripod are the big 3 I remember straight off the top of my head. The business model was pretty simple, you got a free site, albeit with a pretty crappy url, and the host got to inject ads into the page. The first "site" ever I ever built was hosted by tripod and is still up, I have forgotten the login details so it hasn't been updated for 11 years.

Of the 3 stars of this business model, angelfire and tripod are still offering an ad supported version along with ad free, fee for service upgrades, but geocities is dead. Today, the business model has evolved, you can get a free but ad supported blogs (see Blogger.com or wordpress.com), email services (see gMail, Yahoo or Microsoft) or project hosting (see sourceforge, xp-dev or CodePlex) along with many other online services. For personal stuff I think this is fine, and the same goes for small not for profit organisations. On the other hand if you run a business and want to appear professional, profitable and "up with technology", then you don't want your email address to be acme2[email protected], or your website to be acme-inc.freehostingco.com. It could be worse, you could be using an email address or hosting supplied by your ISP such as [email protected] and myisp.com.au/acme-inc. In the case of email, you can use google apps for domains and still look professional.

It is different if you are solely providing free (as in beer) content, such as video, news or a professional blog. This is a clear business model, fund free content via advertising, it has been used by print news, radio and television for decades. I also think it is fine for community based free/open source software projects to use it to get some additional revenue. It is different if you are a profit making business.

Not only does running ads on your site look unprofessional, you could be promoting the competition. Google targets their ads based on the content of the page. For example if you are a small shop and you have a page listing the types of products you offer, Google is likely to serve up ads on that page for those products. Do you really want an ad from a competitor showing up with "Cheap [item], free next day delivery"? How many high volume paying customers will you lose for that extra few dollars a month in Ad Sense revenue?

I find it more shocking on large corporate sites. Yes, they attract a lot of eye balls, but I pay my phone company enough money and they make large enough profits, that I shouldn't have to be subjected to ads on their corporate home page. It makes them look cheap. The same goes for smaller businesses.

In the case of a business blog, it should be part of your business website. If people find your blog and they like what they see, they are likely to click around your site to find out more about you. If you have your blog on blogger they are only likely to find other blog posts, and if you have a link to your business website, they will probably stop clicking once they hit your business site as it is completely different from your blog. If on the other hand it's all nicely integrated, your readers are able to move from your blog posts to your business content seamlessly - and so are more likely to become a customer, rather than another bounced visitor.

What are your options? Many hosts offer one click installers for setting up drupal, wordpress or other content management systems. With a bit of help from an online tutorial or 2 you should be able to get drupal up and running with a basic site and a theme from contrib. Sure it will look a bit cheap, but no worse than something on blogger. If you were to host it with dreamhost it is going to cost you around 120USD/130AUD for one year. Even if you have to pay someone to help you setup your CMS site, it will probably cost you less than 500USD in the first year for a basic setup. A basic setup will allow your business to project a professional image to the world. Add a professionally designed custom theme and site build for another 1850USD/2000AUD or so and you are set for a few years. Of course you will spend more if you want some to help with designing your information architecture, help with SEO, produce or proof content or suggest images etc. The investment is likely to pay for itself over that time in increased sales.

New Mac PC ads

Novell has released a couple of new ads for Linux which are a spoof of Apple's Mac PC ads. They are quite well done. If you prefer the ogg or mpeg versions. If you prefer the ogg or mpeg versions. Note: This is not an endorsement of Novell's products or its deal with Microsoft, just their sense of humor.